Facebook Page or website: which does a contractor need?

What a Facebook Page is good for

Quick updates: a finished deck, a crew photo, a note that you're booking for spring.
People who already know you: past customers and neighbors can follow, share and tag you.
Messages: some people would rather send a message than call.
Word of mouth: when someone recommends you in a local group, they can link your Page.
Low effort: it's free to set up, and you can post from your phone on the job.

What a website is good for

Being findable outside Facebook: not everyone has an account, and parts of a Page may be hidden from people who aren't logged in.
Organized information: a page for each service, your service area, and answers to common questions, where a visitor can find them without scrolling through months of posts.
Your own address: one link for your trucks, cards, estimates and Google Business Profile.
A quote form with your questions: sent to the inbox you choose.
Your layout: your phone number stays at the top of every page.

Why not rely on a platform you don't control

A Page lives inside someone else's product. That's not a knock on it; it's just how it works. The platform decides the layout, what visitors see first, and which followers are shown each post. Features and rules change. Accounts can get locked or taken over, and getting back in can take a while. If the Page is your only home online, a locked account means your business is hard to find until it's sorted out.

The same thinking applies to any single platform, including a directory listing or a lead service. A website on a domain you own is the one piece where you make the decisions. See owning your domain and website for how to make sure it really is yours.

How to use both

Put your website address in the Page's website field and your phone number in the contact section.
Use the same business name, phone number and service area on both, and on your Google Business Profile. Our guide to keeping your name, address and phone consistent has more.
Post job photos on the Page as you go, then add the good ones to your website every month or so.
Link to the Page from your website footer so people can see recent activity.
Give more than one trusted person admin access to the Page, and turn on two-step login for the accounts that manage it.
Check Page messages on a schedule, or set an automatic reply that gives your phone number.

If you only have time for one right now

An active Page is more useful than a website nobody has touched in years, and a clear website is more useful than a Page with one old post. If you already have a Page with photos and followers, keep it going and add a simple site when you can. A small one is enough to start; see one page or many. Which brings in more work depends on your trade, your area and how you follow up, so ask callers where they found you and write it down.

Do contractors need a website if they get work from referrals?

What happens after a referral

Your past customer tells a neighbor, "Call these guys, they did our roof." The neighbor nods, and later searches your name on their phone to find your number, see your work, and make sure you're real. If they find nothing, or an old listing with the wrong number, some of them call someone else.

What the site needs to do

Show up when someone searches your business name.
Show your phone number as a tap-to-call button.
Show photos of your work.
List your services and the towns you cover.

That's it. It doesn't need a blog or fancy animations to do this job.

A small site is fine

A clean one-page or few-page site covers referral traffic well. You can add service pages later if you want to show up for searches like "concrete contractor near me".

Keep it honest

Use your own photos, show only licenses and warranties you can back up, and quote real reviews exactly. People who were referred to you are checking whether you're trustworthy, so don't give them a reason to doubt.