Guides for contractors
Plain, practical advice. No hype, no ranking promises.
Guides
Your website
What to put on it, what it costs, and how to keep it yours.
What to put on a roofing website
A practical checklist of what a roofing company website needs: contact, services, storm pages, proof of work, service area and the things to leave off.
Read more → WebsitesWhat to put on a concrete contractor website
What a concrete contractor website needs: job-type pages, a sorted photo gallery, a quote form with the right questions, season notes and what to skip.
Read more → WebsitesWhat to put on a siding contractor website
A practical list of what a siding company website needs: material comparisons, before-and-after photos, repair and storm pages, and an estimate form.
Read more → WebsitesWhat to put on a landscaping website
What a landscaping website should include: design, installation and maintenance kept separate, a seasonal services list, real photos and clear forms.
Read more → WebsitesWhat to put on a framing contractor website
What a framing website needs when your customers are builders and general contractors: capacity, project types, insurance paperwork and how to send plans.
Read more → WebsitesHow to photograph your work with a phone
Simple phone photo tips for contractors: when to shoot, where to stand, what to clean up first, and how to protect a homeowner's privacy before posting.
Read more → WebsitesHow to choose a domain name for a contracting business
How to pick a domain name for a contracting business: keep it short, easy to say on the phone, close to your real name, and registered in your own account.
Read more → WebsitesContractor website cost, explained
What drives the cost of a contractor website: pages, writing, photos, hosting and upkeep, plus how DIY builders, freelancers and agencies differ.
Read more → WebsitesQuote request forms that actually get filled out
How to build a contractor quote request form people finish: which fields to keep, which to drop, what happens after they tap send, and how to test it.
Read more → WebsitesService pages explained: one page per service
Why a contractor website should have one page per main service, what goes on each page, and how to avoid thin, copy-paste pages that help nobody.
Read more → WebsitesHow to write an About page for a contracting business
A simple outline for a contractor About page: who owns the business, who shows up at the house, how you work, and the claims to leave out.
Read more → WebsitesBefore-and-after galleries that show your real work
How contractors build an honest before-and-after gallery: matching angles, short captions, sorting by job type, owner permission and fast-loading photos.
Read more → WebsitesWhat not to put on a contractor website
The things that hurt a contractor website: unprovable claims, fake reviews, stock photos, slow extras, outdated info and details that put privacy at risk.
Read more → WebsitesContractor website checklist before launch
A pre-launch checklist for contractor websites: test the phone button and forms, proof the facts, check speed on a phone, and confirm you own the accounts.
Read more → WebsitesFAQ page ideas for contractor websites
Questions worth answering on a contractor FAQ page, grouped by topic, plus how to write short honest answers and where to find the questions customers ask.
Read more → WebsitesShowing licenses and insurance honestly on your website
How Colorado contractors can show licenses, registrations and insurance on a website honestly, and why 'licensed, bonded, insured' needs care.
Read more → WebsitesWebsite security basics for contractors
Plain-word website security basics for contractors: HTTPS, updates, strong passwords, two-step login, backups, admin access and old plugins.
Read more → WebsitesWho owns your domain and website? A checklist
How contractors can make sure they own their domain and website: whose name it's in, which logins to hold, and what to ask a designer before you sign.
Read more → WebsitesWhen to move off a do-it-yourself website builder
When a drag-and-drop website builder is enough for a contractor, signs it's time to move, and how a move works: content, domain, redirects and email.
Read more → WebsitesFacebook Page or website: which does a contractor need?
What a Facebook Page is good for, what a website is good for, and why it makes sense to use both instead of relying only on a platform you don't control.
Read more → WebsitesWhat a monthly website plan should include
What to expect from a monthly website plan: hosting, updates, backups, small edits, security and support, plus questions to ask before you sign.
Read more → WebsitesWebsite accessibility basics for contractors
Plain-word accessibility basics for a contractor website: contrast, text size, alt text, form labels, keyboard use and captions. Not legal advice.
Read more → WebsitesShould your contractor website have a Spanish page?
When a Spanish page helps a contractor website, why a fluent person should write or check it, and how to link the English and Spanish versions.
Read more → WebsitesBusiness email on your own domain: a plain guide
Why name@yourcompany.com can serve a contractor better than a free address, and what SPF, DKIM and DMARC records do, explained in one line each.
Read more → WebsitesHow long does a contractor website last?
There's no set number of years. Here are the signs a contractor website needs a refresh, the signs it needs a rebuild, and how to tell the difference.
Read more → Websites12 questions to ask before hiring a web designer
Twelve plain questions for contractors to ask any web designer or agency before signing: ownership, monthly costs, text, photos, timeline and cancel terms.
Read more → WebsitesOne-page or multi-page website: which fits your business?
When a one-page contractor website is enough, when separate service pages help, and how to grow from one page to many without starting over.
Read more → WebsitesHow to write service descriptions homeowners understand
How to describe a contracting service in plain words: what it is, when you need it, what's included, what affects the price and what happens next.
Read more →Guides
Calls and follow-up
Covering the phone and following up, honestly.
How missed calls cost contractors jobs
Why missed calls hurt contractors more than most businesses, what callers do when nobody answers, and practical ways to cover the phone without hiring an office.
Read more → CallsAI receptionist vs answering service vs voicemail
A fair comparison of voicemail, a live answering service and an AI receptionist for contractors: what each does well, where each falls short, how to pick.
Read more → CallsWhat to say on your contractor voicemail greeting
Sample voicemail greetings a contractor can read out today, what to ask callers to leave, and a few common greeting mistakes that are easy to fix.
Read more → CallsAfter-hours calls: what counts as urgent and who answers
How contractors can handle night and weekend calls: deciding what is truly urgent, ways to cover the phone, and setting honest expectations with callers.
Read more → CallsSimple ways to track where your calls come from
Honest, simple ways for contractors to see where calls come from: asking callers, a form field, Google Business Profile numbers and tracking numbers.
Read more → CallsHow to follow up on quote requests without being a pest
A simple follow-up routine for contractors: reply fast, a short call-back script, a second and third touch, when to stop, and texting only with permission.
Read more →Guides
Google Business Profile and reviews
Your profile, your reviews and how Maps results work.
Google Business Profile checklist for contractors
A step-by-step Google Business Profile checklist for contractors: categories, services, service area, hours, photos, description, reviews and the mistakes that get profiles suspended.
Read more → GoogleHow Google Maps results work for contractors
Google says local results are based mainly on relevance, distance and prominence. Here is what each means and what a contractor can and can't control.
Read more → GoogleNAP consistency: same name, address and phone everywhere
Why your business name, address and phone number should match everywhere online, where to check them, and how to fix old or duplicate listings.
Read more → GoogleHow to reply to a bad Google review
A calm way for contractors to reply to a bad Google review: a template you can adapt, what never to share, and when to flag a review to Google.
Read more → GoogleGoogle Business Profile post ideas for contractors
Real Google Business Profile post ideas for contractors, sorted by season and trade, with simple rules for photos, wording and how often to post.
Read more →Guides
Getting found locally
Service areas, seasons and neighborhoods, without spam.
Near me searches: what they really mean
What a 'near me' search really means, why stuffing those words into your site or business name can backfire, and what makes you easier to find nearby.
Read more → SEOHail season prep for roofing websites
Get a roofing website ready before hail season: storm page, inspection form, service areas, phone coverage and insurance wording that stays factual.
Read more → SEOA seasonal marketing calendar for Front Range landscapers
A season-by-season marketing plan for Front Range landscapers: what to promote, when to update your website and Google profile, and what to prepare.
Read more → SEOHOA-friendly marketing for Front Range contractors
How contractors can work and market respectfully in HOA neighborhoods: approval paperwork, material and color rules, signs and no-soliciting.
Read more →See what your site could look like
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