Google Business Profile checklist for contractors

Before you start

Make sure you (the owner) control the profile. Google verifies ownership directly, by video, phone, mail or email depending on the business. Never let anyone else "own" your profile for you.

The checklist

1. Business name: your real name as it appears on your signs and paperwork. Adding keywords or towns to the name ("Best Roofing Colorado Springs Roof Repair") breaks Google's rules and can get the profile suspended.
2. Primary category: the one that best describes your main service, like "Roofing contractor" or "Concrete contractor". Add a few accurate extra categories.
3. Service area: if you go to customers, list the towns you serve and hide your street address if customers don't come to you.
4. Hours: real hours. If you take emergency calls, say so only if you really answer them.
5. Phone and website: a number you answer (or that's covered) and a link to your site.
6. Services: list each service with a short plain description.
7. Description: what you do and where, in normal sentences. No keyword lists.
8. Photos: your crew, trucks, and finished work. Add new ones regularly.
9. Reviews: ask real customers after a job, with a direct link. Reply to reviews politely. Never buy, swap or write reviews, and don't offer anything in exchange for them.
10. Posts and updates: occasional updates (seasonal services, finished projects) show the profile is active.

Common mistakes

• Using a virtual office or a home address you don't want public as a storefront.
• Duplicate profiles for the same business.
• Different phone numbers or names on your site and your profile.
• Letting an old employee or a past agency keep owner access.

Want help?

We set up profiles for $200 per location. See Google Business Profile setup.