What to put on a concrete contractor website

1. Say what you pour, and what you don't

Concrete covers a lot of ground. A homeowner with a cracked driveway and a builder who needs a foundation are looking for different things. Put your main job types on the home page in plain words: driveways, patios, sidewalks and steps, foundations and slabs, decorative work. If you don't do commercial work, or you don't take small repairs, say so. It saves you calls you'd turn down anyway.

2. Separate removal, replacement and new pours

A tear-out and replacement is a different job from a new pour on bare ground. Explain each one: what gets removed, how the base is prepared, whether you haul the old concrete away, and what the yard looks like while the job is going on. A common question on replacement jobs is how long the driveway is out of use. Give the same general guidance you already give customers on the phone.

3. A gallery sorted by job type

Someone planning a patio wants to see patios, not twenty foundation pours. Sort your photos into driveways, patios, walks and foundations. Use your own photos only. A wide shot of the finished job in daylight plus one close-up of the finish is enough for each project. Our guide to photographing your work covers how to get those shots with a phone.

4. A finishes page, if you offer them

If you do broom, stamped, colored or exposed aggregate finishes, show each one with a photo and a sentence on where it works well and what upkeep it needs, such as resealing. Only list finishes you actually do. If you only pour broom-finish flatwork, that's fine. Say that and show it done well.

5. Season and scheduling

Concrete depends on weather. Say roughly which months you pour, how a cold snap or rain can move a date, and how far out you are usually booked. An honest note here sets expectations before the first call. In places with freeze-thaw winters, a short plain explanation of why concrete cracks, and when replacement makes more sense than patching, answers a question you likely hear every spring.

6. A quote form that asks the right questions

You can't price concrete without a few facts. Ask for them up front, but keep it short:

• Name, phone and address
• Job type (driveway, patio, walk, slab, other)
• Rough size, even a guess like "two-car driveway"
• What's there now: old concrete, asphalt, gravel or grass
• When they hope to have it done

Letting people attach a photo helps too. More on this in quote request forms that get filled out.

7. What to leave off

• Stock photos of concrete you didn't pour
• A promise that concrete will never crack
• Price-per-square-foot numbers you won't honor once you see the site
• Licenses, insurance or warranties you can't show on paper

Quick checklist

• Job types listed on the home page
• Replacement and new pours explained separately
• Gallery sorted by job type, your photos only
• Finishes page if you offer them
• Season and scheduling note
• Short quote form with size, surface and timing
• Tap-to-call number at the top of every page