FAQ page ideas for contractor websites

Where to find your questions

Don't invent questions. Collect them. For two weeks, write down every question a caller or customer asks. Check your texts, your emails and the questions on your Google Business Profile. Ask whoever answers your phone. If you use an answering service, or an AI receptionist such as Ava, who tells callers she is an AI, the call summaries are a ready-made list. The ones that come up again and again belong on the page.

Questions to consider

Before they call

• What areas do you serve?
• Do you charge for estimates?
• Do you take small jobs or repairs?
• How soon can someone come out?

Price and payment

• What affects the price of a job like mine?
• Do you require a deposit, and when is the balance due?
• What payment methods do you take?
• Do you offer financing? (List it only if you really do.)

The job itself

• Who will be at my house: your own crew or subcontractors?
• Who pulls the permit, if one is needed?
• How long does a typical job take?
• Do I need to be home?
• What happens if the weather turns?
• How do you protect the yard or floors, and who cleans up?

Trust

• Are you licensed and insured?
• Do you offer a warranty, and what does it cover?
• Can I see jobs like mine?

Trade-specific examples

• Roofing: Can you inspect after hail? What are the steps of a claim?
• Concrete: When can I walk or drive on it? Will it crack?
• Fencing: Do you help with HOA paperwork? Do I need to know my property line?
• Landscaping: Do you offer maintenance after the install?

How to write the answers

• Answer in the first sentence: "Yes, estimates are free." Then add detail.
• Keep each answer to two to four sentences.
• Write the question in the customer's words, not trade jargon.
• Give honest ranges and what changes them: "Usually two to three days, longer if it rains."
• Link to the service page that covers the topic in full.

Answers to be careful with

• Permits and codes: rules differ by city and county. Say who normally handles the permit on your jobs, and tell people to confirm requirements with their building department.
• Insurance claims: explain the general steps. Don't say what a claim will cover. That's between the homeowner and their insurer.
• Price: explain what drives it. Post numbers only if you'll honor them.
• Warranties: describe only what's in your written warranty.
• "Will it crack, leak or fade?": be straight about what's normal over time instead of promising it never will.

What doesn't belong

Skip questions nobody asks that exist only to praise yourself, like "Why are you the best roofer in town?" Skip answering everything with "call us to find out". A few of those are fine, but a page full of them is useless. And don't stuff answers with town names.

Layout and upkeep

Group questions under a few headings so people can scan. Eight to fifteen good questions is plenty for one page. Put the two or three most relevant ones on each service page as well. When a new question starts coming up on calls, add it. When an answer changes, such as your service area or deposit terms, fix it the same day. For one example of the format, see our own FAQ page.