Service pages explained: one page per service

Why one page per service

Think about how you'd look for a trade you don't know. You'd probably type the thing you need, like "driveway replacement", "fence repair" or "basement framing", not "contractor services". A page that's all about that one thing gives a direct answer, and it gives a search engine a clear page to show for that search. No page can promise where you'll show up, but a focused page makes it easier for the right person to find the right information.

It also helps on the phone. When someone asks "do you do stamped patios?", you can text them one link instead of explaining.

Which services get a page

Not every line item needs one. Give a service its own page if:

• You do it often, or want to do more of it
• People ask for it by name
• You can say something real about it and show at least a photo or two

Small extras can share a page. A roofer might have pages for replacement, repair and storm damage, with gutters and skylights together on one "other services" page. Five solid pages are better than fifteen thin ones.

What goes on a service page

1. A plain headline: the service and where you do it, like "Driveway replacement in the Pikes Peak region".
2. Who it's for: the problem or project in a sentence or two.
3. What's included: the steps of the job, from start to cleanup.
4. Options: the materials, styles or finishes you offer.
5. Timing: a typical range and what can change it, like weather or permits.
6. What affects the price: size, access, materials, tear-out. You don't have to post numbers.
7. Photos: your own jobs of this exact type.
8. Common questions: three to five, answered briefly.
9. A next step: tap-to-call and a short form.

Write it the way you'd explain the job to a customer in their driveway. If you can talk through it for two minutes, you have enough for a page.

Keep each page different

The mistake to avoid is writing one page and copying it with the service name swapped. Each page should have its own steps, its own photos and its own questions. If two services are so alike that the pages would read the same, combine them. The same goes for town pages; see service-area pages that help instead of hurting.

How the pages connect

• The home page lists each service with a sentence and a link
• The menu has a Services item that opens the list
• Each service page links to the gallery and to closely related services
• Your FAQ page links back to the service each answer is about

Keep them current

Service pages go stale. Once or twice a year, read each one. Do you still offer it? Are the materials right? Is the timing honest? Are the photos recent? Remove pages for work you've stopped doing, so you don't get calls for it.

If you only want a small site

A one-page site can still have a short section per service, and you can split those into full pages later. If you'd like help planning the pages, see our contractor websites.

Service-area pages that help instead of hurting

The problem with copy-paste town pages

Some sites make dozens of pages like "Roofing in Fountain", "Roofing in Monument", "Roofing in Pueblo", each the same text with the town name swapped. Google calls these doorway pages, and its spam policies say they can hurt how your whole site shows up.

What a useful area page has

• Real work you've done there (with the owner's OK to show photos).
• Things that are actually different about working there: weather, common home styles, HOA rules, permit office.
• How scheduling or travel works for that area.
• Answers to questions people there ask.

When to skip it

If you can't write anything specific about a town, don't make a page for it. List it on your main service-area page instead. One honest list beats twenty thin pages.

Match your Google profile

The towns on your site should match the service area on your Google Business Profile.