Google Business Profile post ideas for contractors

What a post is

Google Business Profile lets you add short updates that show on your profile: a photo, a few sentences and an optional button like "Call now" or "Learn more". Nobody can promise they change where you show up. What they can do is show a customer who is comparing a few profiles that yours is active and what kind of work you do.

Rules of thumb

• Use your own photos, from your own jobs
• Get the owner's OK before showing a home, and leave out house numbers
• Two to four plain sentences
• Say what the job was and the general area
• One post every week or two is plenty
• No stock photos, no invented deals, no claims you can't back up

Ideas for any trade

• A finished job: one good photo and what you did.
• Before and after, taken from the same spot.
• A job in progress, showing how you protect the property.
• Meet the crew: a photo and a first name, with their permission.
• A common question you get on calls, answered in two sentences.
• A new service, new equipment or a new town you now cover.
• Holiday hours or a schedule change.
• How far out you're booking, if it's accurate today.

Ideas by season

Spring

• Roofing: what to check from the ground after hail.
• Landscaping: cleanup and sprinkler start-up openings.
• Concrete: when your pouring season starts and how to get on the schedule.
• HVAC: air conditioner check-ups before the first hot week.

Summer

• Landscaping: a patio, wall or planting job you just finished.
• Siding and framing: progress photos, start to finish.
• Roofing: how your inspection works after a storm.
• Plumbing: a water heater or sewer line job and what the problem was.

Fall

• Landscaping: aeration and sprinkler blowout dates.
• HVAC: furnace check-ups before the first cold snap.
• Roofing and siding: your real cutoff for exterior work before winter.
• Plumbing: how to shut off and drain an outdoor faucet.

Winter

• Snow removal: the areas you cover and how to get on the route.
• Plumbing: what to do first when a pipe freezes.
• Any trade: spring booking is open, with a photo from last season.
• Any trade: a look back at a favorite job of the year.

What to keep out of posts

• Photos that aren't yours.
• Customer names, addresses or faces without permission.
• Fake urgency, like "only two spots left" when that isn't true.
• Promises about insurance claims, savings or results.
• Keywords or town names crammed into every line.

Make it a habit

Take one photo at the end of every job. Once a week, pick the best one and post it from your phone. For tips on getting a photo worth posting, see photographing your work. Posts are a finishing touch, so if your profile isn't complete, run through the Google Business Profile checklist first.