How missed calls cost contractors jobs

When a homeowner calls and nobody picks up, many of them simply call the next company. Here's how to answer more of those calls.

Why contractors miss so many calls

You're on a roof, running a saw, driving between jobs, or meeting a customer. You can't safely answer every call, and most small crews don't have an office person. That's normal. The problem is what the caller does next.

What callers do when nobody answers

A homeowner with a leak or a cracked driveway usually has a short list from a Google search. If the first number goes to voicemail, it's easy to tap the next one. Some leave a message; many don't. You can check this yourself: look at your phone's missed calls from numbers you don't know, and count how many left a voicemail.

Ways to cover the phone

1. Call back fast

Free, but only works if you can stop working. Set a habit: check missed calls at every break.

2. A clear voicemail greeting

Say your business name, that you're on a job, and when you'll call back. Ask for name, address and what they need.

3. An answering service

A person answers and takes a message. Usually priced per minute or per call.

4. An AI receptionist

An AI assistant answers, says it's an AI, asks your questions, and sends you a summary. It can answer at 2 AM and during your busiest hours. Ava is ours; Starter is $197 a month (Custom plans start at $167). Plans, trial and renewal terms are on the pricing page.

5. A website that answers questions

Some calls are just questions: "Do you do patios?" "Do you come to Fountain?" A clear website answers those so the calls you get are ready to book.

How to decide

Count your missed calls for two weeks. Think about what one job is worth to you. If even one extra job a month would come from answered calls, covering the phone is usually worth it. We can't promise how many jobs you'll get; it depends on your follow-up, your price and your market.

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