What to put on a roofing website

1. A way to call in one tap

Most people looking for a roofer are on a phone. Put your number at the top of every page as a tap-to-call link, and add a call bar that stays at the bottom of the screen on phones. If you can't answer during the day, say when you call back, or use an answering service or an AI receptionist.

2. What you actually do

One page per main service: replacement, repairs, storm and hail damage, and anything else you do often (gutters, skylights, commercial). Each page should say what the job involves, what materials you use, and how to get started. Separate pages help customers find the exact thing they searched for.

3. A page for after a storm

After hail, people search fast. A storm page should explain, in plain words: what to check safely from the ground, how your inspection works, and the general steps of an insurance claim. Keep it factual: the homeowner and their insurer handle the claim, and a roofer should never promise what it will cover.

4. Proof you do good work

• Your own photos of finished roofs, sorted by material.
• Your license or registration where your city requires one, shown exactly as issued.
• Real reviews only, quoted exactly, with a link to where they were posted. Never write or buy reviews; the FTC treats fake reviews as deceptive, with big penalties.
• Warranty information you can back up in writing.

5. Where you work

List the towns and areas you serve. Hail tends to hit whole neighborhoods, and homeowners want to know you'll come to them.

6. A short request form

Name, phone, address, and "what did you notice?" is enough. Every extra field loses people. Send the form to an email you actually check.

7. What to leave off

• Stock photos of roofs you didn't build.
• "#1 roofer in town" or other claims you can't prove.
• Auto-playing videos and huge images that make the page slow on a phone.
• A wall of text about your history above the call button.

Quick checklist

• Tap-to-call at the top and bottom
• Service pages (replacement, repair, storm)
• Storm and insurance-steps page, honest
• Your own job photos
• Service-area list
• Short inspection request form
• Fast on a phone