Websites for roofers
Phone-first websites and call answering built around how people hire roofers.
Roofing
What roofing customers want from your website
Roofing customers usually call in one of two moods: worried (a leak, or hail just went through) or planning (an old roof, a home sale). Your site has to handle both: fast contact for the worried caller, and enough proof of your work for the planner comparing three bids.
Customer questions
Questions your customers ask
Your site should answer these before the customer has to call:
Do you do free inspections?
Say clearly whether inspections are free and how to book one.
Can you help with my insurance claim?
Explain the steps in plain words: inspection, documenting damage, the adjuster visit. Keep it factual and never promise what a claim will cover. In Colorado, a roofing contractor may not pay, waive or offset a homeowner's insurance deductible, and may not act as a public adjuster or negotiate the claim for the homeowner, so the site should never suggest either.
What materials do you install?
Asphalt shingles, impact-resistant shingles, metal, tile: list what you actually do.
Are you licensed and insured?
Show the license or registration your city requires, only what you can back up.
How long does a replacement take?
Give an honest typical range and what can delay it (weather, materials).
Features
Features that matter most
- An 'after a storm' page with what to do first and how inspections work
- Inspection request form that asks for address and what they noticed
- Gallery of finished roofs by material
- Clear service-area list (hail hits whole neighborhoods at once)
Site plan
Sample page structure
A starting plan. We adjust it to what you actually do.
| # | Page |
|---|---|
| 1 | Home |
| 2 | Roof replacement |
| 3 | Roof repair |
| 4 | Storm and hail damage |
| 5 | Insurance claim steps |
| 6 | Materials |
| 7 | Gallery |
| 8 | Service area |
| 9 | Request an inspection |
Ava
How Ava would answer a roofing call
Thanks for calling. I'm Ava, an AI assistant for the roofing team. How can I help?
We had hail last night and there's a drip in the upstairs bedroom.
I'm sorry. I'll mark this urgent. What's the address and a good callback number?
It's on the west side of the Springs. My number's 719-555-0144.
Thank you. I'm sending this to the team right now so someone can call you back about getting it checked.
Urgent calls like this can be transferred live to the owner's phone instead.
Sample call; names and numbers are made up.
Ava says she's an AI, asks the questions you choose, and sends you a summary. On Pro, Premium, or the Custom add-on, urgent calls can be transferred to your phone.
Local
A Colorado note
Along the Front Range, hail season roughly runs from spring through late summer, and storms tend to hit whole neighborhoods at once. Pages that explain what to do after hail, and which towns you cover, match what people search for right after a storm.
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