Hail season prep for roofing websites

Do it before the first storm

On the Front Range, hail tends to come in spring and summer. When a storm hits a neighborhood, homeowners start looking for help, and you'll be busy on roofs. Whatever your website says that day is what they'll see. Set aside a slow afternoon now and work through this list.

1. The storm damage page

One page, written in plain words, that covers:

• What a homeowner can check safely from the ground: dented gutters and downspouts, torn window screens, shingle granules near the downspouts. Tell them to stay off the roof.
• How your inspection works: who comes, how long it takes, what you photograph and what they get afterwards.
• What happens if you find no damage. Say plainly that you'll tell them so.
• The general steps of an insurance claim, as information only.

Our guide to what to put on a roofing website covers the rest of the site.

2. Insurance wording that stays factual

This is where roofing websites get into trouble. Keep it simple and true.

• Never offer to pay, waive, rebate or cover a deductible, in any wording. Colorado law prohibits roofing contractors from doing it.
• Don't write "free roof" or "no cost to you".
• Don't promise what a claim will cover or that it will be approved. The insurer decides that.
• Don't say you'll negotiate the claim for the homeowner. The claim is between them and their insurer.

What you can say: you inspect the roof, document what you find with photos, and give a written estimate. Tell homeowners to read their policy and ask their insurer or agent about coverage. This is general information, not legal advice. Have a Colorado attorney review your contract and your insurance wording.

3. A short inspection form

Name, phone, property address and "What did you notice?" is enough. Test the form today and make sure it lands in an inbox someone reads during a storm week. More in our guide to quote request forms.

4. An honest service-area list

List the towns and neighborhoods you'll really drive to, so a homeowner can tell quickly whether you come to them. Don't add towns you can't serve, and don't spin up a copy-paste page for every town a storm touched.

5. Phone coverage

Storm weeks can bring more calls than you can take from a roof. Decide now who covers the phone: an office person, an answering service or an AI receptionist. Update your voicemail greeting with a callback time you can keep. Ava, our AI receptionist, tells callers she is an AI, asks your questions and sends you a summary.

6. Proof and paperwork

• Your own photos of finished roofs
• License or registration shown exactly as issued
• Insurance certificate available on request
• A written contract your attorney has reviewed
• Real reviews only, quoted exactly

No pressure tactics

Don't build your storm plan around pushing people to sign on the spot. Respect no-soliciting signs and local rules about door-to-door sales. Don't claim damage you haven't seen, and don't put countdown timers or "sign today" offers on the site. Give homeowners time to read the contract and compare. A calm, factual website is easier to trust.